Using Markdown In WordPress for Note Taking

Markdown is a simple markup language in order to make formatting easier (means you don’t need to move your hand from the keyboard in order to click the mouse).

0. Enable Markdown feature

To enable the Markdown feature in WP (has been enabled on this site) , refer to this:

Markdown Enable

1. Simple Styles

A star (* and a space ) will simply bullet the line:

  • item 1
  • item 2

The words between two * (no space after ) are Italian: I am Italian

The words between two double *  are strong: I am strong

You can make reference by [ ] followed by a (), for example To be, or not to be


2. Level of paragraphs

The level of paragraphs can be manipulated by a seris of (#)

  • to make a level 2 header (level 1 seems disabled in WP), use ## abc

This is an example of level 2 header

  • to make a level 3 header, use ### abc

This is an example of level 3 header

  • So the number of # will determine the header level (so as to the font size)


3. Blocks

Is a highlighted region, start with a > mark.

Here stat a block

Can add Title using #s

  • can add bullet

4. Lists

We new * starts a bullet lists

For the numbered lists, just use number and a dot

  1. item 1
  2. item 2

5. Code block

The code can be stylized using the following block(use 3 `):

And here’s some code! :+1:

$('div').html('I am a div.');

The name of language after three ` determine the highlighting and keywords.

Another example is python

def function:
return 0

6. delimiter





separate the paragraph

by a line..


7. To be added



摘自神学家Gary Chapman《爱的五种语言》The 5 Love Languages: The Secret to Love That Lasts

Words of affirmation 肯定的话语:valued customer,email,customer service

Quality of Time 高质量的相处时间:产品?

Receiving Gift 礼物:samples

Act of service 服务式的举动:customer events(cons:花时间)

Physical Touch 肢体接触:


1、fixed-action pattern

The term fixed action pattern (FAP), or modal action pattern, is sometimes used in ethology to denote an instinctive behavioral sequence that is relatively invariant within the species and almost inevitably runs to completion.

a trigger making people say yes



support points

4、comparison and contract

picture or lifestyle

triple digit decline of VS after switching models from using normal shape people

aspirational view of the brand

5、Loss leader principle

Retail,fast consuming

– a product sold at a loss to attract customers to get into the shopping environment such as supermarket and website

a product sold at a loss to make customers spend more money on accessories, eg, printers

6、most costly first principle

fashion, real estate,automobile

7、 reciprocity

giving you something like a flower and asking for donation by bonding you

sephora free sample and make-up service

CRM(customer relationship management)

messaging cadence: How often send communication, what are we doing to say/do

loyalty card, buy 10 get 1 free


we don’t like to think too much – we know what we are going to get

eg, zappos, starbucks

brand is a promise

9、social prove

associating brand with the trend before it happen

craft beer,7yrs ago,

people who enter this market at the end pay the price


a、buy something for someone they like

CRM—messaging codence

social media

responding in commends

“LIKES” in FB, yelp

Loyalty cards—Airlines

b、Physical Attractiveness

psychological that we tend trust people who are better looking

c. similarity

ethic advertising black, asian people


11、C and association

borrowed equity


sport figures

12、authority figure


Harley Davison 1930s 二战时候的摩托车

brand is not lying to you

doesn’t try to hard to market

we make a good product that is enough


limited time

USP(unique selling proposition)unique selling proposition

RTB (reasons to believe)Logical and emotional

Jingles are not used any more