Enable Ethernet On Ubuntu for ASUS Z270 Motherboard

Z270 uses Intel I219 chip for LAN.

Download I218 (same as I219) e1000e driver:


Copy the driver to the Ubuntu machine with a flash drive.

Extract the tar.gz as e100e-<x.x.x>

cd e1000e-<x.x.x>/src/

sudo make install

the binary will be installed as: /lib/modules/<KERNEL VERSION>/kernel/drivers/net/e1000e/e1000e.[k]o

sudo modprobe e1000e insmod e1000e

Secret of being hated by everyone, to UA


Last month, United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PRWeek.

Now he’s being raked over the coals for his response to a violent passenger incident on a United Airlines flight.

Public relations experts say the CEO should have quickly offered an unreserved apology after a customer was filmed on Sunday being forcibly removed from his seat and dragged down an overbooked aircraft’s aisle.

Instead, Munoz apologized only for “having to re-accommodate … customers.”

Many customers found the response to be overly callous — and said so on social media, where video of the incident had gone viral.

But Munoz doubled down in a letter sent to United employees on Monday afternoon, describing the passenger as “disruptive and belligerent.” He also said that “employees followed established procedures for dealing with situations like this.”

It wasn’t until Tuesday afternoon that Munoz issued a full-throated apology, calling the episode “truly horrific.”

“I want you to know that we take full responsibility and we will work to make it right,” he said in a statement. “I promise you we will do better.”

Related: United CEO apologizes for ‘truly horrific’ passenger incident

Munoz also said the company will investigate how it moves crews and deals with oversold flights, as well as how it works with airport authorities and local law enforcement.

Rupert Younger, a PR expert and director of the Oxford University Centre for Corporate Reputation, said that Munoz’s initial response was a major disappointment, and that United should have moved much more quickly to limit damage from the video.

“The apology by the CEO was, at best, lukewarm or, at worst, trying to dismiss the incident,” Younger said.

Related: The often-overlooked reason United can kick you off your flight

United is still struggling to contain fallout from the incident. On Tuesday, the top trending topic on Twitter in the U.S. was #NewUnitedAirlinesMottos, with users suggesting slogans such as “not enough seating, prepare for a beating.”

United Continental (UAL) shares, which weathered the storm on Monday, slipped by just over 1% on Tuesday. Earlier in the day the company’s stock was off by about 4%.

Meanwhile, video of the incident attracted huge attention in China, which is a key growth market for United.

United was the top trending topic Tuesday on Weibo, China’s answer to Twitter, attracting more than 100 million views.

Related: Outrage in China over United viral video

James Fallows, a journalist who has written a book about China’s aviation industry, called out United for failing to respond while the incident dominated social media discussions in such a key market.

“[United is] suffering *profound* damage in most important international market right now, and no sign of response,” he said in a post on Twitter.

昆莱第一部 第一集 神京



为了彰显昆莱神教的特殊地位,以及感谢昆莱神教的贡献,太祖皇帝亲书,“永不征税” 鎏金匾额,就被挂在了神京昆莱圣殿的正殿,代表和谐与平等的昆莱神教的神鸽之上。那只巨大的神鸽口衔橄榄枝,双尺张开,作缓缓降落状,预示着大地的和平,可以安然而落。




Using Markdown In WordPress for Note Taking

Markdown is a simple markup language in order to make formatting easier (means you don’t need to move your hand from the keyboard in order to click the mouse).

0. Enable Markdown feature

To enable the Markdown feature in WP (has been enabled on this site) , refer to this:

Markdown Enable

1. Simple Styles

A star (* and a space ) will simply bullet the line:

  • item 1
  • item 2

The words between two * (no space after ) are Italian: I am Italian

The words between two double *  are strong: I am strong

You can make reference by [ ] followed by a (), for example To be, or not to be


2. Level of paragraphs

The level of paragraphs can be manipulated by a seris of (#)

  • to make a level 2 header (level 1 seems disabled in WP), use ## abc

This is an example of level 2 header

  • to make a level 3 header, use ### abc

This is an example of level 3 header

  • So the number of # will determine the header level (so as to the font size)


3. Blocks

Is a highlighted region, start with a > mark.

Here stat a block

Can add Title using #s

  • can add bullet

4. Lists

We new * starts a bullet lists

For the numbered lists, just use number and a dot

  1. item 1
  2. item 2

5. Code block

The code can be stylized using the following block(use 3 `):

And here’s some code! :+1:

$('div').html('I am a div.');

The name of language after three ` determine the highlighting and keywords.

Another example is python

def function:
return 0

6. delimiter





separate the paragraph

by a line..


7. To be added



摘自神学家Gary Chapman《爱的五种语言》The 5 Love Languages: The Secret to Love That Lasts

Words of affirmation 肯定的话语:valued customer,email,customer service

Quality of Time 高质量的相处时间:产品?

Receiving Gift 礼物:samples

Act of service 服务式的举动:customer events(cons:花时间)

Physical Touch 肢体接触:


1、fixed-action pattern

The term fixed action pattern (FAP), or modal action pattern, is sometimes used in ethology to denote an instinctive behavioral sequence that is relatively invariant within the species and almost inevitably runs to completion.

a trigger making people say yes



support points

4、comparison and contract

picture or lifestyle

triple digit decline of VS after switching models from using normal shape people

aspirational view of the brand

5、Loss leader principle

Retail,fast consuming

– a product sold at a loss to attract customers to get into the shopping environment such as supermarket and website

a product sold at a loss to make customers spend more money on accessories, eg, printers

6、most costly first principle

fashion, real estate,automobile

7、 reciprocity

giving you something like a flower and asking for donation by bonding you

sephora free sample and make-up service

CRM(customer relationship management)

messaging cadence: How often send communication, what are we doing to say/do

loyalty card, buy 10 get 1 free


we don’t like to think too much – we know what we are going to get

eg, zappos, starbucks

brand is a promise

9、social prove

associating brand with the trend before it happen

craft beer,7yrs ago,

people who enter this market at the end pay the price


a、buy something for someone they like

CRM—messaging codence

social media

responding in commends

“LIKES” in FB, yelp

Loyalty cards—Airlines

b、Physical Attractiveness

psychological that we tend trust people who are better looking

c. similarity

ethic advertising black, asian people



11、C and association

borrowed equity


sport figures

12、authority figure


Harley Davison 1930s 二战时候的摩托车

brand is not lying to you

doesn’t try to hard to market

we make a good product that is enough


limited time

USP(unique selling proposition)unique selling proposition

RTB (reasons to believe)Logical and emotional

Jingles are not used any more